Director of Marketing - CPG

Location: Lancaster
Posted on: June 23, 2025

Job Description:

Sports Nutrition, Athletes & Influencers, Paid Media This Jobot Job is hosted by: Dylan Currier Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume. Salary: $140,000 - $165,000 per year A bit about us: We are a high-growth sports nutrition company dedicated to fueling performance through top-quality supplements, including vitamins, amino acids, protein powders, and energy drinks. Our mission is to support athletes, fitness enthusiasts, and everyday movers with products that enhance energy, recovery, and overall wellness. We’re passionate about innovation, authenticity, and connecting with our community through impactful marketing. Why join us? Competitive salary performance bonus Health, dental, and vision insurance Product discounts Paid time off and flexible work environment Opportunity to lead marketing at a fast-growing company with an authentic mission Job Details We’re seeking a strategic and hands-on Director of Marketing to lead our marketing team and drive growth across all direct-to-consumer (DTC) channels. This individual will oversee influencer marketing, paid media, content strategy, and brand development. The ideal candidate has deep experience in Shopify, DTC eCommerce, and managing high-performing teams. You’ll play a key leadership role in shaping our brand voice, scaling customer acquisition, and optimizing retention. Key Responsibilities: Lead and mentor a team of ~5 across digital marketing, influencer partnerships, content creation, and design Own and optimize all paid media channels (Meta, Google, TikTok, etc.), balancing performance and brand objectives Develop and execute influencer and affiliate strategies to amplify reach, drive conversions, and build community Oversee all DTC marketing efforts on Shopify, ensuring an optimized, high-converting customer journey Collaborate cross-functionally with Product, Sales, and Ops teams to align launches and promotions Use data to continuously improve campaign performance, customer LTV, and CAC Manage marketing budget and agency/vendor relationships Maintain brand consistency across touchpoints, including email, SMS, social, and packaging Stay ahead of industry trends in sports nutrition, eCommerce, and performance marketing Requirements: 7 years of marketing experience, with at least 3 in a leadership role Proven track record scaling DTC brands, preferably in health, wellness, or CPG Deep knowledge of Shopify and DTC eCommerce best practices Strong experience in paid media buying, influencer marketing, and lifecycle marketing (email/SMS) Analytical mindset with ability to translate data into actionable insights Excellent communication, leadership, and team-building skills Passion for health, fitness, and performance a strong plus Interested in hearing more? Easy Apply now by clicking the "Apply Now" button. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.

Keywords: , Tyler , Director of Marketing - CPG, PR / Public Relations , Lancaster, Texas