Director, Strategy

Company: RAPP
Location: Dallas
Posted on: May 7, 2025

Job Description:

KERN New York is looking for a Director, Strategy to join our award-winning Experience Strategy team.WHO WE ARE:World leaders in activating growth with precision and empathy at scale.As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.We foster an inclusive workplace that values diversity and emphasizes personal well-being.HOW WE DO IT:Our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.Kern is part of RAPP, comprised of 2,000+ creatives, technologists, strategists and marketing scientists across 15+ global markets. We are part of Omnicom's Precision Marketing Group.YOUR ROLE:The Director, Experience Strategy at KERN is responsible for developing and leading CX and direct response marketing strategy for existing clients as well as new business opportunities. The selected candidate is expected to utilize data and best practices to develop innovative customer-centric experiences.YOUR RESPONSIBILITIES:

• Work with key partners and disciplines to develop a comprehensive understanding of the audience, market/category trends, and business goals to shape a cohesive omnichannel strategy
• Partner with data, research, and business teams to conduct research, gather insights and translate them into actionable design strategies, measuring effectiveness
• Evaluate concepts, provide creative direction and strategic partnership
• Evolve practices to lead towards more efficient, effective, and innovative work across teams
• Mentor and develop team members, providing guidance on best practices and professional growth
• Foster a culture of continuous learning and improvement within the teamREQUIRED SKILLS:
  • Expertise driving strategic alignment, prioritization, and requirement gathering with a diverse range of internal partners and clients
  • Has led teams through the development of personas, journey maps, and comms plans to shape and guide communications
  • Ability to craft compelling narratives and presentations to engage clients and drive alignment
  • Inquisitive in pursuit of excellence with a passion for learning and evolving
  • Ability to successfully lead teamsOur Hybrid Work Model:RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit. A reasonable estimate of the salary for this role, at the time of posting, is $128,000 - $149,000. This range is specific to Dallas and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply."As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
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Keywords: RAPP, Tyler , Director, Strategy, Executive , Dallas, Texas