Affiliate Marketing Director

Company: A-MAX Auto Insurance
Location: Dallas
Posted on: May 2, 2024

Job Description:

Scope of Position: This role will lead our growing Affiliate program(s). The ideal candidate demonstrates phenomenal client management, inspiring team leadership, great critical thinking, and a sophisticated understanding of the affiliate marketing and the digital landscape. Their role will be pivotal in helping A-MAX build and drive new capabilities toward measuring and optimizing media to the true enterprise impact.Essential Duties and Responsibilities:

• Drive strategic channel capabilities forward, building channel differentiation and identifying growth opportunities
• Partner effectively to bring channel capabilities and best practice to life as part of a broader integrated offering
• Own affiliate level oversight of financials, operations and tech
• Strategy & thought leadership:
• Act as an expert advisor for program strategies by continually evolving A-MAX's approach to best practices, staying on top of emerging trends and representing strategic perspectives to clients and the industry
• Lead forward-thinking strategies in partnership, identifying testing or roadmap opportunities to advance client program sophistication and impact
• Serve as a strategic voice in business development and pitch scenarios, demonstrating expertise and thought leadership to win new business
• Lead strategic industry relationships in partnership with your team, nurturing positive and forward-leaning partnerships in the space
• Client relationship managementPosition Requirements:
  • Bachelor's Degree required, focus on Marketing preferred
  • 5+ years of relevant experience within affiliate marketing
  • Deep Affiliate Marketing expertise with subject matter expertise in platforms EverQuote, Quinstreet, MediaAlpha, etc. and with publisher partners within the insurance space
  • Client expertise within the retail and e-comm business profiles
  • Ability to flexibly advise and provide leadership across multiple platforms
  • Proven track record of success driving strong positive results
  • Strong communication skills and the ability to tell a story and influence others
  • Ability and desire to leverage data and analytics to drive channel strategies
  • Passion for measurement and assessing how deeper insights tied to customer, incrementality and influence affect channel impact

Keywords: A-MAX Auto Insurance, Tyler , Affiliate Marketing Director, Executive , Dallas, Texas