Digital Marketing Manager

Company: Cavender's
Location: Tyler
Posted on: August 2, 2022

Job Description:

OVERVIEWThe Digital Marketing Manager is a Manager level position that will focus on developing, maintaining and executing a digital marketing strategy based on an integrated marketing, customer-centric, omni-channel approach. This role will work with internal partners as well as external vendors to drive sales and brand awareness for digital channels such as SEO, SEM, mobile, social media, email, and affiliate marketing. This position reports to the VP of Marketing. This role requires a high degree of accuracy, attention to detail and organizational skills. Additionally, the Digital Marketing Manager will leverage new ideas and drive innovation bringing a competitive advantage for all stores. The successful candidate must maintain a strong focus on continuous improvement of the customer experience. DUTIES AND RESPONSIBILITIES

• Support the "Cavender's Culture" and drive our Mission, Vision, and Values
• Serve as a strategic partner and key support resource to the company
• Plan, maintain, and execute the digital marketing calendar through promotional, email, and social media initiatives
• Develop strategic plans for digital marketing to drive sales across digital channels, increase brand awareness and customer engagement
• Collaborate with internal partners (E-Commerce, Marketing, Merchandising, Operations, IT, etc.) and external vendors to develop, execute and analyze successful omni-channel strategies and campaigns
• Manager and optimize SEO and SEM programs
• Drive reporting and analytics measuring the performance of digital marketing content. Ensure sale goals are met, identify key opportunities, and recommend improvements
• Manage campaign-oriented activities and continuously track progress to ensure timely goals
• Develop strategic view of digital marketing budget allocations to ensure business objectives are met and forecasts are accurate
• Communicate regularly with technical, applications and operational staff to ensure data integrity
• Stay up-to-date with the latest technology and trends to keep the company at the forefront of developments in digital marketing
• Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
• Demonstrate the company's core values and be a champion of positive change. This position will help drive innovation and new exploration in marketing
• Any other tasks necessary to drive results and support the corporate and store teams qualifications and requirements
  • A Bachelor's degree from an accredited institution with a preferred concentration in Business, Marketing or another related field
  • Minimum 3 years of experience in digital marketing management. Experience with content management systems and responsive web design required
  • Minimum 5 years Digital Marketing experience with an omni-channel retailer or digital agency with significant retail accounts
  • Minimum 2 years management experience with direct reports
  • Firm grasp of SEO/SEM practices and strategies
  • Excellent written and verbal communication skills
  • Flexible during times of change
  • Ability to interpret documents
  • Ability to apply abstract principles to a wide range of complex tasks
  • Ability to understand the meanings of words and effectively respond
  • Ability to comprehend complex issues and communicate
  • Associate must be able to read and understand English
  • Associate must be able to stay alert during work hours assigned
  • Based in Tyler, TX at our home office; Tyler area residence
  • Ability to travel to meet the needs of the company, up to 20% of the time PREFERRED SKILLS
    • Strong leadership skills to ensure highly engaged team
    • Ability to build and maintain strong professional relationships both internally and externally
    • Strong organizational skills with ability to prioritize and multi-task in a fast-paced environment
    • Ability to handle confidential materials and matters with maximum discretion
    • Project management skills, including prioritization, time management and multi-tasking
    • Self-starter, with an inquisitive disposition and a can-do attitude
    • Strategic and analytical mindset, always looking to proactively improve processes and customer experience MARKETING
      • SEO/SEM, Google Analytics, Microsoft network, Social Media management [Facebook, Instagram, Twitter, Pinterest, YouTube], WordPress or other CMS, Listrak
      • Segmenting, custom report generations, strategizing campaigns digitally, CRM management GENERAL BUSINESS
        • Microsoft Office [Outlook, Word, Excel, PowerPoint], Asana, Google Docs, Google Drive, Project Management, Contract/License management, various administrative duties, team management, verbal and written communication, project development and management Cavender's is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law. Cavender's will provide reasonable accommodations for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at (844) 283 - 8423 or visit your nearest Cavender's store.

Keywords: Cavender's, Tyler , Digital Marketing Manager, Executive , Tyler, Texas