Creative Director
Company: Cavender's
Location: Tyler
Posted on: June 24, 2022
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Job Description:
OVERVIEW The Creative Director is an upper-level management
position that defines and drives the creative strategic vision,
voice, and style of the Cavender's brand. The Creative Director
will inspire creativity in graphic designers, photographers and
supporting staff. The Creative Director is a Marketing role that
heavily supports Ecommerce and Merchandising. The position reports
to the Director of Marketing. This role requires a high degree of
partnership and flexibility to get the job done while pulling
multiple departments together. The position must process a driven,
highly detailed and passionate personality, focused on creative
leadership. This role must be determined to deliver results through
continuous improvement of Cavender customers' all-around
experience. The ability to work across multiple departments to
develop, schedule and ensure photography and design are aligned
with Cavender's marketing and brand needs is required. This role
has a strong focus on the customer experience, professionalism and
partnership internal and external to Cavender's.
DUTIES AND RESPONSIBILITIES--- Support the "Cavender's Culture" and
drive our Mission, Vision, and Values--- Serve as a strategic
partner and key support resource to the company --- Inspires and
nurtures creativity and quality in the work of designers and
photographers --- Oversee and lead team of designers for print,
digital, broadcast, OOH and in-store marketing --- Establish and
refine Cavender brand standards and style guides --- Oversees
creative campaign execution and ensures brand consistency at all
customer touchpoints --- Oversees Cavender's in-house photo studio
and drives decisions on photography style, locations, models and
external contract associates --- Leads and directs photo shoots on
location, ensuring accuracy and authenticity --- Ensures all
product samples are shot for website, print, social and other
marketing channels in a timely manner --- Evaluates trends in
marketing and western fashion to ensure authenticity of
presentation --- Establishes timelines and budgets driving creative
projects from concept to completion --- Supervises creative
departments' daily workflow, assigns project workload and monitors
deadlines, ensuring on-time and on-budget delivery --- Partners
with Merchandising, Ecommerce and Marketing to determine and drive
development of the best content types (text, visuals, and video) to
serve to the customer based on need and channel --- Partner with
Buying/Merchandising to create Visual Merchandising Standards and
create an excellent customer experience through Visual
Merchandising --- Make focused decisions based on brand integrity
and company values to ensure an understanding of our core customer
for highest customer satisfaction --- Set priorities, foster
cohesion and provide motivation to cross-functional teams
QUALIFICATIONS AND REQUIREMENTS
--- Bachelor's degree in Marketing, Graphic Design or Fine Arts, or
related field or equivalent work experience --- 10+ years of
progressive experience in the marketing or graphic design fields
--- 5+ years of experience in a creative leadership role --- 5+
years of progressive experience in the retail environment Page 2
--- In-depth knowledge of brand development in a multi-channel
retail environment --- Proficient in Mac operating system, Adobe
CCS, Microsoft Office Suite --- Excellent written and verbal
communication skills --- Flexible during times of change --- Based
in Tyler, TX at our home office; Tyler area residence --- Ability
to travel to meet the needs of the company, 20% on average
PREFERRED SKILLS
--- Possesses stellar communication, presentation, and creative
problem-solving skills --- Knowledge of western fashion, lifestyle
and culture --- Ability to handle confidential materials and
matters with maximum discretion --- Demonstrated success in
eliciting cooperation from a wide variety of sources, including
upper management and other departments --- Functional expertise in
a blend of Marketing, Graphic Design, Ecommerce, Merchandising and
Photography with the ability to organize and manage workload ---
Keen eye for identifying creative design and photography talent ---
Superior project management skills with an ability to multi-task
and work in a dynamic environment --- Strong persuasive,
encouraging and motivating skills --- Ability to effectively
prioritize and execute tasks in a high-pressure environment ---
Experience at working both independently and in a team-oriented,
collaborative environment --- Ability to transform strategy and
direction into actionable plans
Keywords: Cavender's, Tyler , Creative Director, Executive , Tyler, Texas
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