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Creative Director

Company: Cavender's
Location: Tyler
Posted on: June 24, 2022

Job Description:

OVERVIEW The Creative Director is an upper-level management position that defines and drives the creative strategic vision, voice, and style of the Cavender's brand. The Creative Director will inspire creativity in graphic designers, photographers and supporting staff. The Creative Director is a Marketing role that heavily supports Ecommerce and Merchandising. The position reports to the Director of Marketing. This role requires a high degree of partnership and flexibility to get the job done while pulling multiple departments together. The position must process a driven, highly detailed and passionate personality, focused on creative leadership. This role must be determined to deliver results through continuous improvement of Cavender customers' all-around experience. The ability to work across multiple departments to develop, schedule and ensure photography and design are aligned with Cavender's marketing and brand needs is required. This role has a strong focus on the customer experience, professionalism and partnership internal and external to Cavender's.
DUTIES AND RESPONSIBILITIES--- Support the "Cavender's Culture" and drive our Mission, Vision, and Values--- Serve as a strategic partner and key support resource to the company --- Inspires and nurtures creativity and quality in the work of designers and photographers --- Oversee and lead team of designers for print, digital, broadcast, OOH and in-store marketing --- Establish and refine Cavender brand standards and style guides --- Oversees creative campaign execution and ensures brand consistency at all customer touchpoints --- Oversees Cavender's in-house photo studio and drives decisions on photography style, locations, models and external contract associates --- Leads and directs photo shoots on location, ensuring accuracy and authenticity --- Ensures all product samples are shot for website, print, social and other marketing channels in a timely manner --- Evaluates trends in marketing and western fashion to ensure authenticity of presentation --- Establishes timelines and budgets driving creative projects from concept to completion --- Supervises creative departments' daily workflow, assigns project workload and monitors deadlines, ensuring on-time and on-budget delivery --- Partners with Merchandising, Ecommerce and Marketing to determine and drive development of the best content types (text, visuals, and video) to serve to the customer based on need and channel --- Partner with Buying/Merchandising to create Visual Merchandising Standards and create an excellent customer experience through Visual Merchandising --- Make focused decisions based on brand integrity and company values to ensure an understanding of our core customer for highest customer satisfaction --- Set priorities, foster cohesion and provide motivation to cross-functional teams
QUALIFICATIONS AND REQUIREMENTS
--- Bachelor's degree in Marketing, Graphic Design or Fine Arts, or related field or equivalent work experience --- 10+ years of progressive experience in the marketing or graphic design fields --- 5+ years of experience in a creative leadership role --- 5+ years of progressive experience in the retail environment Page 2 --- In-depth knowledge of brand development in a multi-channel retail environment --- Proficient in Mac operating system, Adobe CCS, Microsoft Office Suite --- Excellent written and verbal communication skills --- Flexible during times of change --- Based in Tyler, TX at our home office; Tyler area residence --- Ability to travel to meet the needs of the company, 20% on average
PREFERRED SKILLS
--- Possesses stellar communication, presentation, and creative problem-solving skills --- Knowledge of western fashion, lifestyle and culture --- Ability to handle confidential materials and matters with maximum discretion --- Demonstrated success in eliciting cooperation from a wide variety of sources, including upper management and other departments --- Functional expertise in a blend of Marketing, Graphic Design, Ecommerce, Merchandising and Photography with the ability to organize and manage workload --- Keen eye for identifying creative design and photography talent --- Superior project management skills with an ability to multi-task and work in a dynamic environment --- Strong persuasive, encouraging and motivating skills --- Ability to effectively prioritize and execute tasks in a high-pressure environment --- Experience at working both independently and in a team-oriented, collaborative environment --- Ability to transform strategy and direction into actionable plans

Keywords: Cavender's, Tyler , Creative Director, Executive , Tyler, Texas

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