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Marketing Director

Company: Summit LTC
Location: Athens
Posted on: May 16, 2022

Job Description:

POSITION SUMMARYWe are looking for a skilled Marketing Director to become a part of our facility's compassionate care-giving team. The successful candidate will be responsible for building referral source relationships in a variety of settings, such as hospitals, clinics, and senior-service related organizations within the community. Manage and create strategic initiatives to maximize admissions and build, grow, and maintain an acceptable facility census level. The candidate will interact with the community, implement the facility's marketing plan, travel, speak before groups, obtain resident information, communicate with families/responsible parties, and work with referral agencies. We are particularly looking for someone with a proven history of implementing and evaluating successful marketing strategies and building referral source relationships.We're looking for a highly competent and well-organized professional who values safety, security and patient wellness above all else. We focus on providing the best care possible while ensuring patient satisfaction in every interaction. The Marketing Director is responsible for making sure those values are reflected in his or her staff at all times.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.Must have established and fully developed relationships with area healthcare market.Prior demonstrated, successful experience in marketing a skilled nursing facility or facilities to local referral sources.Ability to prioritize and handle multiple priorities and referrals daily.Ensure timely response to all admission inquiries.Ability to meet marketing goals for census improvement/maintenance.Work with physicians and hospital discharge planners to arrange a smooth transition to the facility.Collaborate, build and maintain relationships with hospitals, physicians, social workers, discharge planners, and other referral sources to generate a positive facility image and encourage referral activities.Recruit and credential new physicians to the facility.Meet with members of community organizations.Develop long-range and short-range marketing plans, establishing goals and objectives consistent with the overall goals and annual budget of the facility.Develop and implement promotional activities that highlight the facility's ability to provide quality care and services.Track relevant marketing data such as inquiries by number, quality and source, conversion ratios, admission patterns, census and mix, and discharges and prepare reports as required by the Administrator.Lecture before groups relative to health and long-term care services.Act as a liaison with physician offices, discharge planners and other referral sources.Conduct tours of the facility and grounds for potential residents, families, community and representatives from placement agencies and referral sources.Follow up on inquiries and maintain current and active waiting lists.Maintain an accurate record of available beds.Interview family members/responsible parties and obtain required information, documentation and signatures.Explain to family members/guardians the facility room rates, billing procedures, restrictions, resident care procedures, visitor policies, etc. as appropriate.Maintain a current listing of all residents, their level of care, assigned room numbers. Provide copies to nursing, administration, social services, government agencies, etc., as necessary.Develop and maintain a good working rapport with other departments within the facility, specifically social services and nursing.Researches, analyze, and monitor local competition.Advises appropriate referrals to minimize social and economic obstacles to discharge.Makes sales calls to medical, insurance, legal, and financial professionals, senior organizations, appropriate special interest groups and other community contacts.Meets with family and residents on day of admission and ensures appropriate preparation of room and introduction to nursing staff on unit.Maintains a working knowledge of federal and state regulations, private insurer reimbursements and Medicare/Medicaid reimbursements.Works with Administrator to ensure customer satisfaction and to assess/respond to customer satisfaction surveysResponsible for outside marketing, events, and social media management.Promotes clinical care that meets professional standards of practice.Provides visionary leadership. Uses leadership principles to anticipate and influence change. Determines resources and actions needed to accomplish objectives. Set priorities and manage time effectively. Identify potential problems/opportunities and plan contingent action. Develop new and unique ideas to improve existing systems or operations. Encourage innovative efforts in others. Seek creative methods to resolve conflict. Gives clear directions, explain reason for decisions, and solicit the input of staff to enhance group capabilities.Implement care/services that recognize age/diversity specific needs/issues of customers served. Demonstrates awareness of human and resident's rights in all aspects of care, treating each resident and co-worker with respect and dignity. Respects the rights of residents and employees, provides privacy and maintains confidentiality.Follow the facility's established procedures.Report and investigate all allegations of resident abuse and/or misappropriation of resident property.Maintain professional confidentiality.PM21.

QUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.EDUCATION and/or EXPERIENCEHigh school diploma or relevant qualification.Must possess, as a minimum, a Bachelor's Degree from an accredited college or university, and three (3) years of experience in a healthcare business development role and/or an equivalent combination of education and experience.Bachelor's Degree in Social Work preferred.Previous experience working in a long-term care, skilled nursing, or relative setting, preferably in admissions and/or marketing.Existing business relationships in the local area preferred.Possession of a current valid Texas driver's license or regular means of transportation to and from work.Experience with electronic medical records preferred.KNOWLEDGE, SKILLS AND ABILITIESMust be capable of operating a personal computer to enter resident data as required by regulation and facility policy.Highly motivated and creative individual with an ability to work independently.Must be able to read, write, and speak English.Ability to read and comprehend simple instructions, short correspondence, and memos.Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.Professional tact and ability to communicate orally and in written form effectively with all levels of employees, patients, families, and vendors.Ability to present information in one-on-one and small group situations to employees, patients, families, and vendors.Must be knowledgeable of nursing and medical practices and procedures, as well as laws, regulations, and guidelines that pertain to long-term care.Good understanding of medical and pharmacological terminology.Excellent problem solving/analysis/judgment skills and high level of attention to detail and accuracyBuilds and maintains cooperative working relationshipsMust possess leadership and supervisory ability and the willingness to work harmoniously with professional and non-professional personnel.Establish and maintain effective working relationships with clients, supervisors, County employees, elected officials, law enforcement, other agencies, and the public.Resourceful, dependable and accountableAble to work a flexible schedule including evenings, weekends, and holidays.CERTIFICATES, LICENSES, REGISTRATIONSNone.PHYSICAL DEMANDS/ WORK ENVIRONMENTThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Physical Requirements:Work requires physical activity including extended periods of walking and standing with occasional climbing, reaching, carrying, balancing, kneeling, crouching and bending.Must have the ability to frequently lift and/or carry equipment, files, and other materials weighing up to 50 pounds as well as push/pull up to 50 pounds of force with grip strength of 65 pounds.Must be able to assist in the evacuation of residents during emergency situations.Must be able to continuously perform simple manipulative dexterity tasks such as the equipment listed above as well as safety pin buckles and tie strings. Occasionally perform difficult manipulative tasks.Must be able to detect the smell of smoke, spoiled food, soiled linen, etc.The employee must be able to continuously hear normal sounds and voice patterns with some background noise. Must have adequate verbal instructions. Must be able to hear audible emergency signals, alarms, call, light indicators and to be able to answer the phone.Specific vision abilities required by this job include: Must be able to continuously notice a change in the resident (breathing, color, skin breakdown, etc.) Ability to focus and read a thermometer.Visual abilities, correctable to normal ranges, include close, distance and color vision, depth perception, and the ability to adjust focus.The work environment characteristics described here are representative of those employee encounters while performing functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Work Environment:Work is performed indoors in a health care facility.Work is performed during assigned shift; however, hours will occasionally include varied days, hours, holidays, weekends, and overtime as needed.The noise level in the work environment is usually moderate, but can occasionally be loud. Subject to frequent interruptions.Incumbents in this position may be exposed to infectious/communicable diseases, blood borne pathogens, and potential risk of injury from distraught individuals.Frequent exposure to chemical compounds of medication and treatments.Frequent exposure to microbial bacteria and other infectious agents inherent to care of ill residents.Continuous exposure to latex, Tyvex, plastic and/or materials which are used for personal protective equipment.Stress of working with sick residents and their families, combined with the resident who may be confused, irrational, highly agitate mood swings. (Frequently)Subject to involvement with personnel, visitors, state and federal agency personnel and residents.Summit LTC is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.PI177823661

Keywords: Summit LTC, Tyler , Marketing Director, Executive , Athens, Texas

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