Vice President of Marketing

Company: Cavender's
Location: Tyler
Posted on: June 25, 2022

Job Description:

Overview -
The VP of Marketing is an executive management position that leads Cavender's marketing team. This role will drive the marketing strategy and achieve the desired business results for the company. This leader focuses on creating and implementing the strategic brand vision for the company and will drive new customer acquisition, omni-channel foot traffic, customer retention and loyalty. The VP of Marketing will inspire the strategic vision, voice, and style of the Cavender's brand. They will conduct market research, set goals, implement plans, execute the vision, and maintain the appropriate brand image of the company. -The VP of Marketing will inspire and lead creativity and operational efficiency in graphic designers, photo studio, digital marketing team, customer relationship management, public relations, and events, and supporting staff. This role heavily supports Merchandising, Ecommerce and Store Operations. The position reports to the Executive Vice President/Chief Operating Officer. This role requires a high degree of partnership, collaboration, and flexibility to get the job done, while bringing together a common marketing and brand vision across the company. The role requires strong leadership, possessing a driven, highly detailed, and creative skill set in leading digital marketing, CRM, loyalty, traditional marketing initiatives. This role must be determined to deliver results through continuous improvement of Cavender's customer experience. This role has a keen focus on the customer experience, professionalism, and partnerships, internally and externally to Cavender's. -
Duties and Responsibilities -

• Support the "Cavender's Culture" and drive our Mission, Vision, and Values -
• Serve as a strategic partner and key support resource to the company -
• Oversee and lead our marketing team including creative director, public relations, digital, CRM, photography, and others to deliver business results for the company -
• Develop strategies for products and services that will deliver lifetime customer value through increase brand awareness, unique differentiation, attracting and retaining customers -
• Develop, nurture, and protect the Cavender brand standards ensuring highest levels of consistency, execution, and excellence at every customer touchpoint -
• Inspire, lead, and nurture creativity and quality in the work across the marketing department -
• Review current trends and advertising methodologies to determine the effectiveness of different styles and strategies -
• Develop, deliver, and analyze KPIs and metrics to determine the optimum return on investment for marketing -
• Research competitors to stay current and ahead of the market trends -
• Develop, lead, and grow key vendor partner relationships around all marketing aspects, developing coordinated campaigns driving brand growth, interest, enthusiasm, and customer activation -
• Work closely with the Merchandising, Ecommerce, Store, and Customer Relation teams to ensure that Marketing is delivering exceptional internal service to drive the business successfully -
• Collaborate with all executive partners to maximize the efficiency and success of the business as a whole -
• Work with Creative Director to determine and develop the best content (text, visuals, and video) to serve our customer -
• Work with Creative Director to create Visual Merchandising Standards and create an excellent customer experience through Visual Merchandising -
• Make focused decisions based on brand integrity and company values to ensure an understanding of our core customer for highest customer satisfaction -
• Set, execute and manage marketing budgets achieving all financial goals -
• Lead talent management within the marketing department -
• Set priorities, foster cohesion, and provide motivation to cross-functional teams -
• Performs other related duties as assigned -
  Qualifications and Requirements -
  
  • Bachelor's degree in Marketing or Business Management, or related field or equivalent work experience -
  • 12+ years of progressive and successful experience marketing -
  • 8+ years of successful experience in marketing leadership roles with a track record of meeting company KPI's and business objectives -
  • 5+ years of progressive experience and knowledge in the retail environment -
  • In-depth knowledge of brand development in a multi-channel retail environment -
  • Demonstrable experience designing and implementing successful marketing campaigns -
  • Successful track record in building and maintaining a strong company brand -
  • Solid knowledge and practical experience with Digital Marketing, CRM, CDP, SEO, and Analytics -
  • Proficient in Mac operating system, Adobe CCS, Microsoft Office Suite -
  • Excellent written and verbal communication skills -
  • Adaptable and flexible style that fosters collaboration while delivering results -
  • Based in Tyler, TX at our home office, Tyler area residence -
  • Ability to travel to meet the needs of the company, 15% on average -
    Preferred Skills - -
    
    • Possesses stellar communication, presentation, and creative problem-solving skills -
    • Knowledge of western fashion, lifestyle, and culture -
    • Ability to handle confidential materials and matters with maximum discretion -
    • Demonstrated success in eliciting cooperation from a wide variety of sources, including upper management and other departments -
    • Functional expertise in a blend of Marketing, Ecommerce, and Merchandising with the ability to organize and manage workload - -
    • Keen eye for identifying and cultivating creative talent -
    • Superior project management skills with an ability to multi-task and work in a dynamic environment -
    • Strong analytical and problem-solving skills -
    • Strong persuasive, encouraging and motivating skills -
    • Experience at working in a team-oriented, collaborative environment -
    • Ability to transform strategy and direction into actionable plans - -Cavender's is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law. -Cavender's will provide reasonable accommodations for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at (844) 283 - 8423 or visit your nearest Cavender's store. -
      

Keywords: Cavender's, Tyler , Vice President of Marketing, Advertising , Tyler, Texas