Premier Advisor - Dallas or Fort Worth, TX
Company: Truist Bank
Location: Dallas
Posted on: April 1, 2026
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Job Description:
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accommodation. Send an email to Accessibility (accommodation
requests only; other inquiries won't receive a response). Regular
or Temporary: Regular Language Fluency: English (Required) Work
Shift: 1st shift (United States of America) Please review the
following job description: Serve as primary relationship manager
for a portfolio of financially complex client relationships within
the defined mass affluent market segment within the Truist
footprint. (In a de novo circumstance [limited established
portfolio of clients upon job entry], serves to establish new
managed portfolio of financially complex client relationships
within the defined mass affluent market segment within the Truist
footprint). Utilize objective and sound personal financial planning
and financial advisory concepts to develop and deepen relationships
and provide an integrated delivery of a broad range of retail
solutions including banking, mortgage, planning, investments, and
insurance services. Leverage the Truist referral network to
generate client acquisition and provide comprehensive advice and
solutions. Following is a summary of the essential functions for
this job. Other duties may be performed, both major and minor,
which are not mentioned below. Specific activities may change from
time to time. 1. Serve as the primary relationship manager for a
portfolio of mass affluent clients. Sell, deliver and provide
ongoing service for a broad range of fee income and retail banking
products and services appropriate to mass affluent clients. Premier
Bankers should deliver a level of personalized, attentive service
that clients deem outstanding. 2. Establish and periodically update
understanding of client financial needs and conditions based upon
sound profiling and personal financial planning analysis.
Proactively work with the financial advisor on assigned investment
accounts for adherence to investment and asset allocation
objectives and policies. 3. Keep abreast of changing economic,
legal, financial planning, investment trends and general market and
business issues impacting mass affluent clients. Serve as a
personal financial planning/advisory resource for clients, their
attorneys and Certified Public Accountants (CPAs). 4. Meet revenue
growth, profitability and retention goals by developing new
clients, expanding services, and marketing new products to existing
clients. Successfully participate in the sales management process,
which includes, but is not limited to, the delivery of excellent
client service behaviors, support of the Truist segmentation
models, full use of the automated sales process and support of
referral processes and guidelines. Monitor, maintain and update
sales activity, pipeline and other pertinent information using the
bank's contact management system. 5. Establish and maintain
excellent working relationships with various Truist teammate
product and service specialists (Integrated Relationship Management
[IRM] partners) who are designated to support client service and
development efforts (e.g. banking, mortgage, planning, investments,
and insurance services). Ensure an integrated and seamless approach
to developing, servicing and enhancing the client portfolio. Serve
as an advocate for clients with the IRM partners. 6. Establish and
maintain mutually beneficial business relationships with external
centers of influence who will enhance business development efforts.
7. Work within existing audit, compliance and regulatory framework
in order to ensure a high quality, compliant portfolio of client
relationships. 8. Participate in the ongoing implementation and
development of the Premier Banking program, including processes,
products, services and operating policies and procedures.
QUALIFICATIONS Required Qualifications: The requirements listed
below are representative of the knowledge, skill and/or ability
required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential functions.
1. Bachelor's degree with a concentration in business, accounting,
finance, banking or equivalent financial services experience and
related training. 2. Minimum of five years of financial services
experience working with clients dealing with banking, investments,
and/or retail lending. (experience may include Retail, Wealth,
Advisory, and/or Retail Lending experience) or one years’
experience in a financial client relationship manager role. 3.
Advanced knowledge of a broad range of personal financial
planning/advisory/insurance and investment management/asset
allocation concepts and understanding of retail credit and
traditional retail bank products for the mass affluent market. 4. A
minimum of Securities Industry Essentials (SIE), FINRA Series 7, 66
(63 and 65 in lieu of 66) and applicable Insurance licenses (Life,
Health, and Variable) must be active and maintained or must be
obtained within 100-150 days of job entry date. Active FINRA
licenses must be transferred within 60 days of job entry date. Must
be SAFE Mortgage Licensing Act compliant with 30 days of employment
in this role, including new or transfer of registration, and
applicable NMLS acceptable background check. 5. Strong
interpersonal, sales and relationship management skills. 6. Strong
written, verbal and presentation skills including demonstrated
proficiency in basic computer applications such as Microsoft Office
software products. Preferred Qualifications: 1. Master’s degree in
business, accounting, finance, or banking. 2. Mass Affluent Banking
experience. 3. Completion or enrollment in professional level
certification programs (preference in rank order): Certified
Financial Planner (CFP), Chartered Financial Analyst. (CFA),
Accredited Asset Management Specialist AAMS® , Certified Trust and
Financial Advisor CTFA®, Chartered Life Underwriter CLU®, CRPC® –
Chartered Retirement Planning Counselor, or ChFC® – Chartered
Financial Consultant®. 4. Completion of Leadership Development
Program or Banking School such as Truist Leadership Development
Program or Banking School. General Description of Available
Benefits for Eligible Employees of Truist Financial Corporation:
All regular teammates (not temporary or contingent workers) working
20 hours or more per week are eligible for benefits, though
eligibility for specific benefits may be determined by the division
of Truist offering the position. Truist offers medical, dental,
vision, life insurance, disability, accidental death and
dismemberment, tax-preferred savings accounts, and a 401k plan to
teammates. Teammates also receive no less than 10 days of vacation
(prorated based on date of hire and by full-time or part-time
status) during their first year of employment, along with 10 sick
days (also prorated), and paid holidays. For more details on
Truist’s generous benefit plans, please visit our Benefits site .
Depending on the position and division, this job may also be
eligible for Truist’s defined benefit pension plan, restricted
stock units, and/or a deferred compensation plan. As you advance
through the hiring process, you will also learn more about the
specific benefits available for any non-temporary position for
which you apply, based on full-time or part-time status, position,
and division of work. Truist is an Equal Opportunity Employer that
does not discriminate on the basis of race, gender, color,
religion, citizenship or national origin, age, sexual orientation,
gender identity, disability, veteran status, or other
classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
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